Hooked on Classics

As one habit dies hard, another takes hold. The ban on smoking in public places comes into operation in the UK on July 1, 2007. Tank is launching a series of books designed to mimic cigarette packs – the same size, packaged in flip-top cartons with silver foil wrapping and sealed in cellophane.

    TankBooks pay homage to this monumentally successful piece of packaging design by employing it in the service of great literature. Cigarette packs are iconic objects, familiar, tried and tested, and over time TankBooks will become iconic objects in their own right. The launch titles are by authors of great stature

– classic stories presented in classic packaging; objects desirable for both their literary merit and their unique design.

    TankBooks are for people on the move, lovers of literature and connoisseurs of design. Try one and you’ll be hooked.

LINK

[via Amateur Econ Blog]

Comments

[Kris]

I would prefer not to associate myself with the 'ultra sleek' package design for a product that has caused the deaths of millions over time. I understand this is a tribute to design more than homage to the cancer stick, but I wouldn't want to carry that around in my pocket at any cost. I also don't see many people getting hooked on Hemingway, no matter how good I think it is.